Click To WhatsApp Ads
Important: What This Feature Actually Is
This page has no connect step of its own and calls no Meta Ads Manager API. It runs entirely on your already-connected WhatsApp channel (see WhatsApp Setup) — it's passive attribution plus optional automation, not an ad-buying tool. You don't need Facebook connected for this to work, since attribution comes from WhatsApp's own webhook.
Where to Find It
Sidebar → Facebook → Click To WhatsApp Ads (route /integrations/click-to-whatsapp-ads).
How Attribution Works
When someone taps a Click-to-WhatsApp ad, their first WhatsApp message includes a hidden referral field identifying the ad. Whoxa CRM's WhatsApp webhook handler tags that conversation with the ad ID and headline the first time this happens — later organic messages in the same chat don't overwrite it.
Attribution Table
Read-only. Groups all conversations that came from ads by Ad ID, showing headline, conversation count, and first/last-seen timestamps.
Ad-Specific Automations
You can create automations that only trigger when someone messages in from a Click-to-WhatsApp ad:
- Click Create. Fields:
- Name (required)
- Ad ID (optional) — scope the rule to one specific ad; leave blank to match any CTWA-originated conversation.
- Click Edit Automation to open the flow builder and add a start node plus at least one connected step.
- Activate — requires the flow to have a start node first.
These automations use the same underlying engine as Instagram Campaigns and the Automation Flow Builder, just scoped to on_ctwa_click triggers on WhatsApp.